The Urban Forest Map
Clients: State of California, City of San Francisco
and Friends of the Urban Forest
Develop a web-based tree inventory, mapping, and environmental cost-benefit analysis tool that allows for citizen forester participation.
We designed and developed a pilot demonstration project to analyze the environmental benefits of trees and put them into dollar terms. After receiving a grant from the State of CA we developed a fully functional application. The entire project is designed for an open source environment and engages community input in the inventory process.
The Urban Forest Map is now a highly successful urban forest management tool utilized in San Francisco and being repicated in 2 other cities you can read more about the project in WIRED.
The Bring Your Own Bag Campaign
Clients:City of San Francisco and the Bay Area Recycling Outreach Coalition
Encourage reusable bag use for Bay Area residents.
Television, radio, web and social media campaign in English and Spanish.
Over 5 million impressions, 3% increase in Bay Area resuable bag use (adjusted for legislation).
Operational Carbon Footprint Analysis
Client: The Fruit Guys
Assess operational perfomance and build CO2 calculator for distribution
Research and data collection was conducted in 2 areas: facilities and shipping for distribution. We calculated the energy consumption for all facilities and portfolio of energy providers. We also calculated the total shipping for distribution for an entire year by shipping method and developed a calculator based on US EPA data to measure the CO2 footprint. We compared this against their financial data..
The Fruit Guys received a CO2 analysis and break-even point analysis for potential expansion. We also developed a carbon calculator to model CO2 emmissions of various options for distribution.
Environmental Marketing and Viral Video
Client: ChicoBag Company
Marketing Strategy for grassroots and viral campaign. Implementation of tactics: video production, online media, grassroots email campaign, & events.
We developed a grassroots and viral web media campaign to raise awareness of the problems with single use bags and suggest behavior change. We implemented the online marketing strategy using the following tactics:
1. Comedic viral video content (examples
http://www.youtube.com/watch?v=A0CoDsuFE_M & http://www.youtube.com/watch?v=Ia_fsmML9ao ).
2. Blogosphere participation – creating related blogs and reaching out to eco blogs to write about the bag ban and Chicobags (examples: http://bagmonster.blogspot.com/ & http://zippy.greenoptions.com/2007/12/05/chicobag-reusable-shopping-bags/).
3. Grassroots email outreach – working with local organizations to reach out to their constituents. We organized a large party with eco fashion show, so that we would have something tangible to rally grassroots participation (the San Francisco Bag Ban Bash http://flavorpill.com/sanfrancisco/events/2007/11/20/plastic-bag-ban-bash/print).
3 viral videos on YouTube with over 50,000 views. Over 400 people attended the events. Chicobag sales grew 30% during the campaign.
Create a business fundraising and development strategy for greenmuseum.org
Developed a fundraising strategy that included the production of a promotional film about Environmental art and featured greenmuseum.org.
Green Ideas completed promotional film to communicate greenmuseum.org's vision to potential donors. The resulting fundraising campaign helped move greenmuseum.org into a new direction.
Increase internal employee engagement in sustainability initiatives and provide support for sustainability report.
We developed online newsletters, videos, events, and easy to implement tasks to engage Autodesk employees in helping to implement the company’s sustainability initiatives.
Over 7,000 employees worldwide became involved in Autodesk sustainability.
Green Building Design and Masterplanning (design competition)
Client: Urban Re:Vision
Design a city block in downtown Dallas as a model for environmental, social and economic sustainability as part of the Urban Revision Competition.
We tabulated all the environmental inputs and through a break-even point analysis technique (applied to architecture) determined the optimal density for a mixed-use development. The primary design drivers were water and energy production capacity. We integrated multiple closed loop systems in the building's mechanical systems so that waste from one system became a resources for another.
We completed the design and master plan. In the process, we developed a robust water, energy and profit optimization calculator – which can be used for future projects.